Brand-ing were approached by Bright Advertising to help them develop their Newcomer Directory Magazine. Circulated in UK and in China it is essential read for Chinese migrants, short and long-term visitors such as students, business people, entrepreneurs, investors already in the UK, as well as China-based businesses and individuals with interest in the UK. Published twice a year, this Directory contains maps, important telephone numbers and useful tips. The publication focuses on content relevant to immigrants and is tailor-made for Chinese mindset. Regardless of the sector or specialism they are in, Newcomer readers will find its content to be relevant for them. The growth of China and increased interest of Chinese people in the UK has encouraged us to launch NEWCOMER.
Brand-ing was asked to develop a design style to give potential advertisers a feel of what the publication was going to look like. Bright Advertising are currently looking at printing a 104 page guide which has 8 different sections, such as Accommodation & travel; Shopping, dining and entertainment, Financial services and Everyday needs. We are also working with a business partner called Rhapsody Media to produce an online ezine version of the document using their Emagine product. Once completed, there will be in excess of 30,000 Directories produced and in circulation in mainland China and in the UK.