the-recipe had the right ingredients when it came to beating industry rivals to win the prestigious ‘Caterer of the Year’ category, for the second time in three years, at the ‘2012 Event Awards’. The accolade was handed over by George Lamb at the black tie ceremony at The Roundhouse, Camden. To mark the achievement they came to Brand-ing to design a splash page and e-marketing campaign to announce the win. The story was also featured in their ‘stuff’ section within their website. So we didn’t annoy returning users, it was a one time splash. The e-marketing campaign helped significantly increase the amount of traffic to the site and generate new enquiries.